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But this is making it difficult for brands to be seen if they strictly publish organic social content.
On the other hand, paid content is growing faster each quarter.
There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities.
Looking toward 2017, social media trends will continue to evolve and surprise us.
According to Adobe, social media ad spend is estimated to surpass billion in 2017.
Platforms like Facebook Messenger and Slack use chatbots to communicate with customers, answer frequently-asked questions or to provide immediate information on a product or service.A post shared by Instagram (@instagram) on This puts all the pressure on Snapchat to maintain in the social media space.